Thursday, December 13, 2012

This Little Thing - RocketBladez Irons TV Commercial

The last few years, TaylorMade Golf has produced some of the most tight fucking golf ads in the game. First, they had the courage to not only name an entire product line "Rocket Ballz", but they then, ehem, showed even more sack by wholly embracing the "Ballz" idea with this gem:

The risk was huge with this product. If the club sucked, golfer's woulda goofed on the name for ages. Imagine seeing one of your buddies (playing Rocket Ballz) club consistently pull-hook his RBZ: "It must take a lotta ballz to hit club, Cliff." (Ba-dum-bum).

But the gamble paid off. And it's obvious TaylorMade knew it would. They've been producing top-of-the-line sticks for years. So an attention-grabbing ad wasn't trying too hard, instead it was spot fucking on. Players flocked to the RBZ, no doubt gripping em a little tighter, hitting a little harder saying themselves, "yeah...fucking ballz".

So, being the sharpest blades in the box that they are, TaylorMade is at it again - this time with "RocketBlade" irons. Now, to this single digit duffer, these irons look pretty fucking weak. And the ad makes some redonkulous claims. Chiefly, that "this little thing" - the weird, gimmicky "speed pocket" somehow closes "the gap between distance irons and players irons". Whatever the fuck "players irons" are isn't explained. But then, the 12+ hacks that these are targeted toward will probably buy that kind of shit hook, line, then sinker.

Be that what it may, TaylorMade makes some of the best product available - at least the top of the line woods and irons. These "RocketBladez" look pretty mediocre, as does the ad, but it may very well blow away the higher handicapper that has heard (from his/her better golfing buddies) about the prowess of the original Ballz line.